The Art of Coaching 101

Develop foundational skills for transformational coaching in our signature workshop


This highly interactive workshop is based on Elena’s best-selling book, The Art of Coaching (2013). It introduces participants to tools and resources, with an opportunity to see them modeled right away.

New and experienced coaches alike will gain clarity about what coaching is and what a coach can do in schools and organizations. Administrators will leave with an expanded set of tools for leading the adults on their teams.

This workshop also provides educators with a chance to slow down and reflect on their values and remember what brought them into their role and field. Those who design and deliver professional development as part of their jobs will also experience exceptional facilitation, learning just as much about delivering PD as they learn about coaching. Participants leave with renewed energy, inspired to return to their organizations to implement all that they have learned.


Participants will:

  • Acquire powerful methods to facilitate the learning of adults
  • Expand their definition of coaching
  • Identify the three components of a Transformational Coaching conversation and use multiple strategies for each component
  • Explore the impact of Transformational Coaching strategies
  • Develop self-awareness and gain confidence as coaches and leaders

Activities include

  • Observing and deconstructing masterful coaching
  • Identifying core values
  • Refining listening strategies
  • Learning new analytical frameworks and applying them to real scenarios
  • Role playing coaching conversations

Who should attend

  • New and experienced coaches, managers, and mentors
  • Leaders who want to use coaching strategies to support and develop the adults on their teams
  • Educators of all positions who work in public, charter, and private schools


Participants are required to have a copy of The Art of Coaching and The Art of Coaching Workbook. Both books are not included in the registration fee and must be acquired separately.


~8-12 hours of on-demand learning that can be done on your own timeline
~4 hour virtual-live workshop with a short break in between two learning blocks


  • Build the foundation: Engage in The Essentials of the Art of Coaching online course on your own time. This will take about 6-8 hours and can be done over multiple sittings.
  • Prepare for the live experience: Complete self-paced pre-work before your virtual live session. This will take 2-3 hours.
  • Practice and application of your learning: Come together with a Bright Morning facilitator to debrief your learning, observe more masterful coaching, practice your learning, and receive feedback to sharpen your practice. This is a 4-hour virtual live experience.

The virtual-live session will be recorded (except for breakouts) in the event you cannot make a session or if you would like to rewatch at a later time. Participants have access to content for 30 days after the learning experience.

What people say

The Art of Coaching is transformational. Elena has designed a self-paced platform that cultivates empowered coaches. Her book and the workbook are wonderful tools to support coaches with implementing this work. This training will assist me with providing teachers and administrators with coaching supports that are strengths based, empowering and hopefully will transform their lives. Thank you Elena for this impactful and empowering opportunity.


The virtual course allowed me to learn and self-reflect at my own pace and the live workshop helped me to synthesize this learning while connecting with other educators doing the same work. I now feel better equipped to navigate a variety of coaching conversations to meet the needs of my teachers and ultimately help them to meet the needs of their students and families. I also feel more empowered as a coach, educator, and person to speak my truths in a compassionate manner as we work for justice and equity for all humans.


This course is truly powerful; it grounds instructional leaders and coaches in their sense of being and purpose, and gives them the tools to unpack their emotions in order to support the critical work of educators all around them. I can’t imagine a more impactful training experience–but why read this account? Try it yourself and experience the joy of Transformational Coaching!!

workshop participant