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“Bright Morning’s professional development is high quality, engaging, and immediately applicable. Our educators consistently tell us how much they get out of attending Bright Morning trainings. As a participant, I always look forward to attending Bright Morning trainings. It is the most valuable professional development I have access to, and I always leave with new strategies and resources to support my clients. I have attended many Bright Morning trainings, and each one makes me a stronger coach. The facilitators create a space where everyone feels safe to ask questions, take risks, and learn from one another. My greatest shortcoming as a leader has been not addressing challenging moments... in doing so, I sometimes fail to protect the culture we are working to build fully. I have learned deeply from this and know I must continue to evolve as a leader. Leading Teams That Get Stuff Done and other Bright Morning offerings have not only supported my reflection but also provided practical tools to strengthen my leadership practice."

"Participating in Leading Teams that Get Stuff Done has been a meaningful professional learning experience. This course didn’t just give me tools, it gave me language and frameworks for the deeply human side of leadership. Through exploring trust, emotional intelligence, power, and resistance, I learned that effective leadership isn’t about control or compliance; it’s about connection, compassion, and creating the conditions where people can thrive together. My greatest shortcoming as a leader has been not addressing challenging moments... in doing so, I sometimes fail to protect the culture we are working to build fully. I have learned deeply from this and know I must continue to evolve as a leader. Leading Teams That Get Stuff Done and other Bright Morning offerings have not only supported my reflection but also provided practical tools to strengthen my leadership practice."

"Every aspect of this Bright Morning experience was instructive, engaging, and useful. I have participated in several virtual sessions as well as attended a few conferences offered by Bright Morning, and found this one especially rewarding. The kindness of the hosts, the beautiful and professional space at Westminster, the highly competent and relatable facilitator, clear agendas, and the group of educational leaders I had the pleasure to work with and learn from made this professional experience one that I will remember for many months to come. I highly recommend this learning experience to any educator who aims to co-create a learning environment for adults to assess, reflect, and strengthen their team through activities that are enriched by the participants who attended this workshop."

"The Bright Morning Free Community Webinars have helped me develop a clear vision for my instructional coaching. I now ask deeper, more meaningful coaching questions, attend to both behavior and beliefs, and intentionally acknowledge the emotions that surface in conversations. Most importantly, I’ve shifted from focusing on transactions to truly fostering transformation in my coaching practice... I would recommend these webinars to anyone engaged in coaching, leadership, or professional learning facilitation. Whether new to coaching or experienced, educators will benefit from the Bright Morning team’s practical strategies and powerful mindset work that expand our ways of being and strengthen our capacity to create lasting change."

"I am so grateful for this knowledge. I had no idea about the vast amount of strategies and tools that are available, and after attending The Art of Transformational Coaching (in-person), I now I feel very equipped to begin my journey into Transformational Coaching. After attending, I highly recommend this course to any educator or coach seeking to build foundational leadership coaching skills or enhance their current practice. The course provided me with structured approaches for planning and executing effective coaching conversations, equipped me with targeted focus areas to guide client engagement, and helped me organize my thinking to develop strategic, impactful support for those I serve."

"I love how everything in the Coach Learning Library is so heart-led. As a psychology teacher and learner, I also appreciate the explanations of adult learning and needs. These are well-addressed in each session and leave me feeling confident that I'm using strategies based in evidence and that align with my own values and interests."

"Transformational Coaching has completely changed the way that I interact with my clients and problem-solve with my team. The conversations we are having are filled with more empathy, openness, and understanding, and leaning into Transformational Coaching strategies has allowed me to trust the process without forcing my fix-it mindset into every perceived problem. For those who are unsure about making the investment, I recommend trying out at least one of Elena's workshops or webinars. This community is talking about supporting, empowering, and developing resilient and effective educators who are ready to meet students where they are, instead of simply focusing on strategy implementation. This is about long-term, transformational change and wholly worth the investment."

"When I first started coaching, I often felt uncertain about what I was doing. I learned numerous coaching models, but none seemed to create the impact I was hoping for. Then, someone recommended The Art of Coaching, and everything shifted. I’ve never looked back. Before discovering Transformational Coaching, I primarily focused on my clients' behaviors, often encouraging them to set emotions aside. But something was missing—coaching felt transactional rather than truly transformative. As I immersed myself in Elena Aguilar’s work, my perspective completely changed. I began exploring my clients' underlying beliefs, identities, and ways of being. I also learned how powerful it is to acknowledge and talk about emotions. This shift has led to deeper, more meaningful coaching conversations and, ultimately, more lasting change. If you're considering it, I wholeheartedly recommend taking the leap—you won’t regret it."

"My work with Bright Morning has equipped me with the tools and strategies needed to cultivate opportunities for educators to be grounded in their beliefs, behaviors, and ways of being. For an educator to come into a coaching conversation identifying as feeling “frustrated, resentful, and irritated” and in 20 minutes of using the Transformational Coaching tools and strategies, seeing them reidentify as feeling “accepting, eager, and optimistic,” speaks to the impact of this approach. That educator felt empowered to handle their situation in a way that would have a positive impact on all involved. The power of Transformational Coaching is in its attention to the people who are navigating systems that were not designed or built to support them. Each learning experience is rooted in growth and development, from foundational coaching skills to navigating power dynamics as a leader and facilitating meaningful adult learning, all while maintaining a commitment to “every student, every day."

“Elena and her team’s involvement in the development of our coaching program and training of our instructional coaching staff has been paramount to the success that we have seen and will continue to see. Working with them has been one of the best decisions we’ve made.”
“The thoughtfulness, flexibility, and depth of Bright Morning’s training complemented the thoroughness of Elena’s book. I deeply respect the compassion of their work and highly value the tools they have shared with me and my colleagues. We are better equipped to nurture, inspire, and patiently transform the schools we love.”
“Words cannot describe the impact Elena, her team and their program has had on myself, my clients and our classrooms across our region and the Teach for America organization as a whole. I am very excited to keep on practicing and getting better!”
Grounded in Elena Aguilar’s Approach
What actually works in the moments that matter.
Elena Aguilar is a coach, facilitator, and bestselling author whose work has supported hundreds of thousands of coaches, facilitators, and leaders. She’s built Bright Morning using this same approach, applying it in real time to lead teams, support clients, and grow a thriving organization.
Her work is grounded in practice and focused on helping people navigate the moments that shape how work gets done.

Elena’s Approach to Coaching

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Elena Aguilar

Transformational Coaching conversations. Resistance. Racism. Burnout. Overwhelm. Struggling new teachers. You’ll find it all here.
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