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Transformation starts here

Take the next step in cultivating your skills with our foundational workshop, The Art of Transformational Coaching.

Step One

Learn what differentiates Transformational Coaching

Wondering what sets Transformational Coaching apart from other approaches, or why this method leads to sustained change? In this episode of The Bright Morning Podcast, Elena Aguilar shares the six elements that define her method.

Listen to The Six Elements of Transformational Coaching
Elena talking on a podcast

Step Two

Attend our foundational workshop

If you want to begin your journey or grow your skills as a Transformational Coach, The Art of Transformational Coaching workshop is your next step. Based on Elena’s Arise: The Art of Transformational Coaching (2024), our newly designed foundational training takes you from knowledge building to effective implementation, all while accommodating busy schedules.

Register for The Art of Transformational Coaching
Person on a laptop viewing the art of transformational coaching workshop

Step Three

Become a member

If you’re ready to transform your practice, it’s time to move beyond one-and-done learning experiences. Our memberships save you money, grow your professional network, and provide you with the ongoing development required for mastery.

Explore Membership Options
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Membership Tiers

Join hundreds of coaches, leaders and professional development providers passionate about transforming their practice and their schools. Choose the program that matches your resources and needs.

Learning Library and Transformational Coaching PLC

$995

48 Skill Sessions that prepare you to tackle the most essential coaching challenges. Monthly PLC sessions to refine your skills through targeted practice and feedback. Daily access to an online community that understands you and your role. On-demand access to targeted coaching demonstrations. A year of transformational growth.

The Details: 

  • 12-month duration
  • Fully virtual
  • 48 Skill Sessions (4 each month)
  • Monthly professional learning community
  • Private online community
  • On-demand Conversations Demonstration Vault
  • On-demand access to Bright Morning Webinars
  • Designed for those who have a foundational understanding of Transformational Coaching through attending Bright Morning workshops and/or reading Arise: The Art of Transformational Coaching
  • Groups of 6 or more: $895 per person via our Pay By Invoice/PO form
  • Special offer: Purchase before December 31 and receive a free Art of Transformational Coaching virtual workshop

Included:

  • 48 on-demand Skill Sessions (30-45 minutes) led by Elena Aguilar. Topics include:
    • Determining your weekly coaching schedule
    • Your first observation
    • When all you're getting is, "everything is 'fine'"
    • Note-taking during coaching conversations
    • Updating an admin when a teacher is struggling
    • Collecting feedback from your clients
    • Incorporating the student experience
    • Targeted coaching strategies to impact student learning
  • Four Skill Sessions are released each month. Each month is organized by a timely theme (i.e. August is Setting Up for the Year Ahead).
  • 2-hour monthly live Transformational Coaching PLC session: Structured practice and feedback cycles allowing you to move from knowledge to skillful implementation of each course topic in a supportive community.
  • Private online community: A dedicated space to discuss Skill Session topics, share resources and provide and receive feedback and advice related to your coaching practice.  
  • On-demand Conversation Demonstration Vault: Grow your knowledge of Transformational Coaching by observing and analyzing targeted coaching demonstrations led by Elena Aguilar.
  • On-demand Bright Morning Webinars: Open access to all 2024 and 2025 Bright Morning community webinars to engage with on your schedule.


Explore more details about what you'll learn and how you'll spend your time.

12-month subscription

Transformational Coach Membership

$2,495

This comprehensive coach development plan provides you with a scaffolded learning experience through our core offerings over a series of months.

The Details: 

  • Six-month duration (January-June cohort or July-December cohort)
  • Fully virtual  
  • Access to the Learning Library and Transformational Coaching PLC
  • Designed for anyone looking to lead Transformational Coaching conversations 
  • Groups of 6 or more: $2,195 per person (Contact us at clientservices@brightmorningteam.com)
  • Special offer: Purchase by December 31 and receive 6 free months of the Learning Library and Transformational Coaching PLC

Included:

  • Registration to attend each of the following virtual workshops:  
    • The Art of Transformational Coaching
    • The Art of Coaching Emotions 
    • Coaching for Equity 
    • A Taste of Coaching for Equity
  • 2025 bonus: complimentary registration to one in-person The Art of Transformational Coaching workshop (based on availability)
  • Learning Library and Transformational Coaching PLC (includes monthly practice sessions)
  • Onward Book Club
  • Special perks, offers, and invitations  
6-month membership

All-Inclusive Membership

$2,995

For those who want it all. This all-inclusive pass provides you access to all of our offerings over the course of a year… and much more!

The Details: 

  • One-year duration (January-December or July-June)
  • Fully virtual 
  • Access to the Learning Library and Transformational Coaching PLC
  • Designed for leaders, coaches, and PD providers looking to grow their coaching, leadership, and facilitation practice 
  • Groups of 6 or more: $2,495 per person (Contact us at clientservices@brightmorningteam.com)
  • Special offer: Purchase by December 31 and get a free coaching session

Included:

  • Unlimited access to all Bright Morning virtual workshops:
    • The Art of Transformational Coaching
    • The Art of Coaching Emotions
    • Coaching for Equity
    • A Taste of Coaching for Equity
    • The PD Workshop (formerly known as Artful Design & Facilitation)
    • The Art of Coaching Teams
  • 2025 bonus perk: Complimentary registration to one in-person The Art of Transformational Coaching workshop and one in-person The Art of Coaching Teams workshop (based on availability)
  • Learning Library and Transformational Coaching PLC (includes monthly practice sessions) 
  • Onward Book Club 
  • Book Study Guides
  • All expanded resources available for purchase
  • Special perks, offers, and invitations 
12-month membership
What Our Community is Saying

"The Art of Transformation workshop is best Bright Morning professional development I’ve ever been to in ten years. We had time to gain knowledge, practice skills, and develop community! You should attend if you need to develop into a coach who wants to change the world!"

Kate W.
What Our Community is Saying

"This workshop made me reflect deeper about my leadership skills. I love that I was able to show up as myself, reflect on my strengths and weaknesses, and practice how I can continue improving as a human being and as a leader. Such a great experience that will forever impact in how I think, believe, and act moving forward."

Toni R.
What Our Community is Saying

"This training has not only provided me with resources to be a more effective coach, but has reaffirmed and validated me as a professional educator, to continue to lead with curiosity and compassion and ultimately positively impact the education of our children. Thank you."

Bright Morning participant
What Our Community is Saying

"Transformational Coaching is a process that has the potential to enact lasting growth and change. There are so many valuable tools and times of reflection in the signature workshop. I highly recommend it to coaches and administration!"

Kaitlin W.
What Our Community is Saying

"The workshop was so practical and inspiring. It is clear that Elena brings a deep well of joy and experience to coaching. The strategies she shared are practical and doable. I feel like I went from watching coaching sessions and thinking "Wow....I'll never know how to do that" to feeling empowered with some clear strategies, thoughts, and question ideas to begin my growth journey as a transformational coach!"

Erin M.
What Our Community is Saying

"In my experience, Bright Morning has always provided relevant, applicable, 'just-in-time' tools that have enabled me to build my practice on solid ground. My Bright Morning Membership has been the silver lining of my year. This offer has paid off exponentially. All learning experiences have added a new layer of understanding for me. Now that I’ve experienced the benefits of a year-long membership, I really can’t imagine going back to a 'once-a-year professional development' approach."

Yvonne V.
Elana with friends at a table

Transformation starts here

Start cultivating your skills to transform schools and organizations into joyful, resilient, and equitable places.