How is Elena’s name pronounced?

Is it better to attend The Art of Coaching 101 workshop before The Art of Coaching Teams 101? Does it matter?

The Art of Coaching workshops do offer many of the foundational skills for leading teams, but you could start with either workshop. If you would like to start with Teams, we’d encourage you to consider engaging with The Art of Coaching (introduction and Chapters 1-2) to help familiarize yourself with Elena Aguilar’s model of Transformational Coaching.

Should I read the book before attending a workshop?

While you can attend any of our workshops without having read the corresponding book, participants report that the workshop experience is more meaningful when they have read at least some in advance.

For all of our coaching workshops, we encourage you to read the Introduction, and Chapters 1-2 of The Art of Coaching. You will most likely want to bring your copy of the book to the workshop because different sections are referenced and you can use it as a resource. Some workshops do require you have your own copy of one of Elena’s books so please take note of pre-work and requirements.

Are the Art of Coaching workshops appropriate for people who aren’t coaches? Is it helpful for teachers and administrators?

If you support other adults in any capacity, if you are responsible in any way for their learning and development, then yes, these workshops will be useful to you. Many of us use coaching strategies when supporting colleagues, when we mentor, or when we supervise others. These workshops are about how we can help others learn and develop.

I can’t attend the full virtual-live session I’m interested in, will the session be recorded?

Not a problem! We understand that schedules are dynamic. We do record most of our learning sessions (excluding time spent in breakout spaces) and make these accessible to registrants for a limited time after the live learning experience. Please note that our tiny operations team strives to upload within 24 hours of a session conclusion. We appreciate your patience as we work hard to support your learning!

I attended a workshop and the materials and videos that were shown were great. Is there a way I can get them to show my group?

We’re sorry but we don’t share our materials outside of our workshops.

Can I record your workshop and/or keynote?

We ask that you refrain from videotaping in order to protect the integrity of the experience and our intellectual property. We do welcome you to take and share pictures!

We are interested in ordering your books in bulk. Can we get a discount through you?

If you are looking to order 50+ books we may be able to arrange a discounted rate. Please email info@brightmorningteam.com to learn more. You can also contact Victoria Finley (vfinley@wiley.com) at Jossey-Bass to order directly from the publisher.

We’d like to preview the books to see if they are a good fit for our program. Can you send us copies of your books?

We’re so glad you’re interested in Elena’s books. Unfortunately, we don’t receive any discounts or have a stock to share. If you want to preview the books, you’ll need to order a copy for yourself through your preferred book source.

I have copies of The Art of Coaching, The Art of Coaching Teams, Onward and Coaching for Equity. How can I access copies of the included resources?

Check out our free tools.

Can I use Elena’s materials or do I need to get permission from her or her editor?

Please review our Content Use Policy.

Can you share more details about the certification program?

Our certification program is currently on hold. Updates will be communicated to our subscribers as soon as they are available. Make sure you’re signed up if you’re interested in learning more.

In the meantime, if you have not yet attended one of our foundational workshops, The Art of Coaching 101 is a prerequisite for the program so we encourage you to do so! And if you have already attended one of those workshops, we’d highly encourage you to deepen your practice through our membership options.

Do you provide financial assistance or scholarships?

For our in-person offerings, our primary form of financial assistance is through our Work Trade program. In addition, we do also provide reduced registration fees for the small number of members of our community that would be unable to take part in our learning experiences due to the cost being prohibitive. For full details, visit our Financial Assistance page.

Am I able to transfer my registration?

Yes, you may transfer your workshop registration up to one week prior to the workshop start date. There is a $50 processing fee for all transfers. Within one week of the workshop registrations are non-refundable and non-transferable.

What is your cancellation policy?


  • Refunds requested within 48 hours of registering will be honored minus a $50 cancellation fee.
  • Up to 1 week beforehand, a one-time registration transfer can be made to an alternate participant or another learning experience. There is a $50 processing fee for all transfers.
  • Within one week of the learning experience registrations are non-refundable and non-transferable.
  • A missed learning experience is non-refundable and non-transferrable.
  • In the rare event that Bright Morning does not receive enough interest in this offering to host it as scheduled, we will provide an alternate learning pathway for all registrants or honor refunds for those who cannot join the alternate experience.

How can I learn about upcoming offerings?

We announce new offerings via our newsletter. You can sign up on the home page or on the sidebar of this page.