How is Elena’s name pronounced?

Is it better to attend The Art of Coaching workshop before The Art of Coaching Teams? Does it matter?

The Art of Coaching (101) workshop does offer many of the foundational skills for leading teams, but you could start with either workshop. If you would like to start with The Art of Coaching Teams (101), we’d encourage you to consider engaging with The Art of Coaching (introduction and Chapters 1-2) to help familiarize yourself with Elena Aguilar’s model of Transformational Coaching.

Should I read the book before attending a workshop?

While you can attend any of our workshops without having read the corresponding book (unless mentioned in the pre-work overview), participants report that the workshop experience is more meaningful when they have read at least some in advance.

For all of our coaching workshops, we encourage you to read the Introduction and Chapters 1-2 of The Art of Coaching. You will most likely want to bring your copy of the book to the workshop because different sections are referenced and you can use it as a resource. Some workshops do require you have your own copy of one of Elena’s books so please take note of pre-work and course requirements.

Are your workshops appropriate for people who aren’t coaches? Is it helpful for teachers and administrators?

If you support other adults in any capacity, if you are responsible in any way for their learning and development, then yes, these workshops will be useful to you. Many of us use coaching strategies when supporting colleagues, when we mentor, or when we supervise others. These workshops are about how we can help others learn and develop.

I can’t attend the full virtual live session I’m interested in, will the session be recorded?

Not a problem! We understand that schedules are dynamic. We do record most of our learning sessions (excluding time spent in breakout spaces) and make these accessible to registrants for a limited time after the live learning experience. Please note that our tiny operations team strives to upload within 24-48 hours of a session conclusion. If your specific workshop will not be recording (such as Transformational Coaching Accelerators (TCAs) and BIPOC Leader’s PLC) it will be noted in your Thinkific course. We appreciate your patience as we work hard to support your learning!

I attended a workshop and the materials and videos that were shown were great. Is there a way I can get them to show my group?

We’re sorry but we don’t share our materials outside of our workshops.

I attended a workshop and need documentation of my attendance. Is there a way I can get a certificate of completion?

Yes, you may use our certificate of completion template. Learn how on our Certificate of Completion page.

Can I record your workshop and/or keynote?

We ask that you refrain from videotaping in order to protect the integrity of the experience and our intellectual property. We do welcome you to take and share pictures!

We are interested in ordering your books in bulk. Can we get a discount through you?

If you are looking to order 50+ books we may be able to arrange a discounted rate. Please email debbie@brightmorningteam.com to learn more. You can also contact Victoria Finley (vfinley@wiley.com) at Jossey-Bass to order directly from the publisher.

We’d like to preview the books to see if they are a good fit for our program. Can you send us copies of your books?

We’re so glad you’re interested in Elena’s books. Unfortunately, we don’t receive any discounts or have a stock to share. If you want to preview the books, you’ll need to order a copy for yourself through your preferred book source. You’re invited to support Elena and our team further by purchasing through our Bookshop.org affiliate page. Your purchase will also support independent bookstores nationwide!

I have copies of The Art of Coaching, The Art of Coaching Teams, Onward, Coaching for Equity, and The PD Book. How can I access copies of the included resources?

Check out our free tools.

Can I use Elena’s materials or do I need to get permission from her or her editor?

Please review our Content Use Policy.

Do you provide financial assistance or scholarships?

We provide reduced registration fees for the small number of members of our community that would be unable to take part in our learning experiences due to the cost being prohibitive. For full details, visit our Financial Assistance page.

What is your cancellation policy? Am I able to transfer my registration?


  • 10 or more days prior to the event – Full refund
  • Less than 10 days prior to the event – No refund
  • Memberships, course bundles like Transformational Coaching Accelerators, or application-based programs, such as the BIPOC Leaders’ PLC, are non-refundable and non-transferable.

Note: Your registration may be transferred to someone else, or transferred to a future learning experience at any time prior to the start of the learning experience you are registered for with no penalty attached. Missed learning experiences are non-refundable and non-transferable. Transformational Coaching Accelerators are non-transferable. 

In the rare event that Bright Morning does not receive enough interest in this offering to host it as scheduled, we will provide an alternate learning pathway for all registrants or honor refunds for those who cannot join the alternate experience.

To request a transfer to another learner, the registrant must email support@brightmorningteam.com at least 2 business days before the workshop start date with the details below. The transfer may take 2 or more days to be completed.

  • Registrant’s details (first and last name and email address)
  • Workshop details (title and workshop start dates)
  • New registrant details (first and last name and email address)

How can I learn about upcoming offerings?

We announce new offerings via our newsletter. You can sign up here. To view our current events calendar, visit our Upcoming Events section.