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Transformation starts here

Take the next step in cultivating your skills with our foundational workshop, The Art of Transformational Coaching.

Step One

Learn what differentiates Transformational Coaching

Wondering what sets Transformational Coaching apart from other coaching models? Learn how this method has interrupted inequities in schools and organizations, cultivated emotional resilience in individuals and teams, and created sustainable change for over 20 years.

Explore Transformational Coaching
Elena taking notes and smiling.

Step Two

Attend our foundational workshop

If you want to begin your journey or grow your skills as a Transformational Coach, The Art of Transformational Coaching workshop is your next step. Based on Elena’s Arise: The Art of Transformational Coaching (2024), our newly designed foundational training takes you from knowledge building to effective implementation, all while accommodating busy schedules.

Register for The Art of Transformational Coaching
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Step Three

Become a member

If you’re ready to transform your practice, it’s time to move beyond one-and-done learning experiences. Our memberships save you money, grow your professional network, and provide you with the ongoing development required for mastery.

Explore Membership Options
Woman presenting in a workshop

Membership Options

Join hundreds of coaches, leaders, and professional development providers passionate about transforming their practice and their organization. Choose the program that matches your resources and needs.

Transformational Coach Membership

6-month membership
$2495 (1-5 people)
$2195 (6+ people)

Save $4,500+ with a membership!

Our comprehensive coach development plan provides you with a scaffolded learning experience through our core offerings over a series of six months.

At-a-Glance:

  • Designed for anyone looking to lead Transformational Coaching conversations
  • Six-month duration (January-June or July-December)
  • Includes all coaching workshops and access to the Coach Learning Library and PLC

Included in Your Membership:

  • One registration to each Bright Morning virtual coaching workshop:  
    • The Art of Transformational Coaching
    • Coaching for Resilience and Retention
    • Coaching for Equity 
  • One complimentary registration to attend an in-person The Art of Transformational Coaching workshop
    ‍
  • 24/7 access to our Coach Learning Library and PLC
    • On-demand Skill Sessions
    • Conversation demo vault
    • Private online community
    • Monthly practice sessions
  • Special perks, offers, and invitations  

All-Inclusive Membership

12-month membership
$2995 (1-5 people)
$2495 (6+ people)

Save $9,000+ with a membership!

For those who want it all. Our all-inclusive pass provides you access to all of our offerings-in-person or virtual-over the course of a year… and much more!

At-a-Glance:

  • Designed for leaders, coaches, and PD providers who want to lead Transformational Coaching conversations and grow their leadership and facilitation practice
  • One-year duration (January-December or July-June)
  • Includes access to all Bright Morning learning experiences and resources

Included in Your Membership:

  • Unlimited access to all Bright Morning virtual workshops:
    • Coaching:
      • The Art of Transformational Coaching
      • Coaching for Resilience and Retention
      • Coaching for Equity
    • Design & Facilitation:
      • The PD Workshop
      • The Art of Virtual PD
    • Team Leadership:
      • The Art of Coaching Teams‍
  • Registration to any in-person workshop:
    • ‍The Art of Transformational Coaching
    • The Art of Coaching Teams  
    • Connect and Remember
    • The PD Workshop
  • 24/7 access to our Coach Learning Library and PLC
    • On-demand Skill Sessions
    • Conversation demo vault
    • Private online community
    • Monthly practice sessions
  • 24/7 access to our Teams Learning Library and PLC
    • On-demand Skill Sessions
    • Private online community
    • Monthly practice sessions
    • Pop up workshops
  • Upgraded Book Study Guides:
    • Arise: The Art of Transformational Coaching
    • Onward: Cultivating Emotional Resilience in Educators
    • Coaching for Equity
    • The PD Book
    • The Art of Coaching Teams
  • Paid in-depth learning tools:
    • How-to guides
    • Toolkits
    • Editable resources
    • Video exemplars
  • Special perks, offers, and invitations 

Ongoing Support, On Demand

Coach Learning Library and PLC

Ongoing Support, On Demand

12-month subscription
$995 (1-5 people)
$895 (6+ people)

Grounded in the Transformational Coaching approach. Designed for growth.

48 Skill Sessions that prepare you to tackle the most essential coaching challenges. Monthly PLC sessions to refine your skills through targeted practice and feedback. Daily access to an online community that understands you and your role. On-demand access to targeted coaching demonstrations. A year of transformational growth.

Included:

  • On-Demand Skill Sessions
  • Exemplar Coaching Demonstrations
  • Community Webinar Recordings
  • Monthly PLC
  • Private Online Community

Teams Learning Library and PLC

Ongoing Support, On Demand

12-month subscription
$1495 (1-5 people)
$1295 (6+ people)

Lead with confidence. Learn with support. Grow with purpose.

Transform your leadership skills with our comprehensive year-long program delivering everything you need to build and lead a thriving team.

Included:

  • On-Demand Skill Sessions
  • Community Webinar Recordings
  • Monthly PLC
  • Pop-Up Workshops
  • Private Online Community
What Our Community is Saying

"I am so grateful for this knowledge. I had no idea about the vast amount of strategies and tools that are available, and after attending The Art of Transformational Coaching (in-person), I now I feel very equipped to begin my journey into Transformational Coaching. After attending, I highly recommend this course to any educator or coach seeking to build foundational leadership coaching skills or enhance their current practice. The course provided me with structured approaches for planning and executing effective coaching conversations, equipped me with targeted focus areas to guide client engagement, and helped me organize my thinking to develop strategic, impactful support for those I serve."

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Farheen M.
Director of District Impact
What Our Community is Saying

"The Art of Transformational Coaching workshop has significantly transformed my perspective on coaching. I now possess a strong ability to apply the knowledge and skills of a Transformational Coach to create a positive impact and influence on others."

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Rashyra S.
Instructional Coach
What Our Community is Saying

"This workshop supported my understanding of Transformational Coaching, and provided so many opportunities to “fumble forward.” I felt that the learning and support was superb, and made so much growth personally and professionally. I highly recommend this workshop to any and everyone who works with others, even if you are not in a coaching role. After attending my practice has changed because I now focus on the whole person, rather than just the coaching task. The workshop helped prepare me for a transition from a general education teacher into an instructional coach role. I feel more prepared to centered the client, teachers in my case, and their values, culture, and identity in coaching sessions."

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Tabby R.
Instructional Coach
What Our Community is Saying

"Prior to starting The PD Workshop, I was looking for a way to make professional development a more intentional and meaningful experience. During professional development workshops, there is sometimes no built-in time to reflect and develop the ideas further. Also, there is often no follow-up after the event to see what learnings have taken root. The PD Workshop helped me to incorporate the what, why and how into many areas - not just professional development. I have built in time for pair sharing, small group work, and collective sharing."

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Karen F.
Head of School
What Our Community is Saying

"After attending [Coaching for Equity], I have been able to be more strategic in using questioning to make conversations equity-focused. I have also been able to conceptualize the idea of equity conversations in a broader context. I have included some of the protocols learned in professional learning sessions I have facilitated and in coaching conversations as well. I recommend this workshop to administrators and coaches and district leaders as they support teachers and schools in becoming equitable places for all."

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Emily Y.
Coordinator for Staff Development
What Our Community is Saying

"I cannot say enough about how useful The Gaps Framework has been in my coaching, and helping me in training instructional coaches in how to work with teachers. This changed my coaching and gave me so much confidence too!"

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Leah F.
New Teacher Coach
What Our Community is Saying

"Transformational Coaching has completely changed the way that I interact with my clients and problem-solve with my team. The conversations we are having are filled with more empathy, openness, and understanding, and leaning into Transformational Coaching strategies has allowed me to trust the process without forcing my fix-it mindset into every perceived problem. For those who are unsure about making the investment, I recommend trying out at least one of Elena's workshops or webinars. This community is talking about supporting, empowering, and developing resilient and effective educators who are ready to meet students where they are, instead of simply focusing on strategy implementation. This is about long-term, transformational change and wholly worth the investment."

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Emily H.
Instructional Coach
What Our Community is Saying

"When I first started coaching, I often felt uncertain about what I was doing. I learned numerous coaching models, but none seemed to create the impact I was hoping for. Then, someone recommended The Art of Coaching, and everything shifted. I’ve never looked back. Before discovering Transformational Coaching, I primarily focused on my clients' behaviors, often encouraging them to set emotions aside. But something was missing—coaching felt transactional rather than truly transformative. As I immersed myself in Elena Aguilar’s work, my perspective completely changed. I began exploring my clients' underlying beliefs, identities, and ways of being. I also learned how powerful it is to acknowledge and talk about emotions. This shift has led to deeper, more meaningful coaching conversations and, ultimately, more lasting change. If you're considering it, I wholeheartedly recommend taking the leap—you won’t regret it."

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Naina G.
AmeriCorps and Special Programs Director
What Our Community is Saying

"The Art of Transformational Coaching workshop is the best Bright Morning professional development I’ve ever been to in ten years. We had time to gain knowledge, practice skills, and develop community! You should attend if you need to develop into a coach who wants to change the world!"

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Kate W.
What Our Community is Saying

"This workshop made me reflect deeper about my leadership skills. I love that I was able to show up as myself, reflect on my strengths and weaknesses, and practice how I can continue improving as a human being and as a leader. Such a great experience that will forever impact in how I think, believe, and act moving forward."

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Toni R.
What Our Community is Saying

"This training has not only provided me with resources to be a more effective coach, but has reaffirmed and validated me as a professional educator, to continue to lead with curiosity and compassion and ultimately positively impact the education of our children. Thank you."

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Bright Morning participant
What Our Community is Saying

"Transformational Coaching is a process that has the potential to enact lasting growth and change. There are so many valuable tools and times of reflection in the signature workshop. I highly recommend it to coaches and administration!"

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Kaitlin W.
What Our Community is Saying

"The workshop was so practical and inspiring. It is clear that Elena brings a deep well of joy and experience to coaching. The strategies she shared are practical and doable. I feel like I went from watching coaching sessions and thinking "Wow....I'll never know how to do that" to feeling empowered with some clear strategies, thoughts, and question ideas to begin my growth journey as a transformational coach!"

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Erin M.
Elana with friends at a table

Transformation starts here

Start cultivating your skills to transform schools and organizations into joyful, resilient, and equitable places.Â