How Will You Introduce Yourself to Clients?

Here is some advice for everyone: Share a thoughtful introduction to set the tone for the year. 

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There are four ways to do this, with pros and cons. 

1. Whole staff: Everyone hears the same message, but you can’t make individual personalized connections. 
2. 1-1 in person: Personalized connections and opportunity for flow, but staying on script is harder. 
3. Email: You have control over what people read, but your tone of voice and facial expressions aren’t communicated… ⅔ of our messages are transmitted through our metacommunication—our body language, tone, pitch, pace, and volume. 
4. Video embedded in email: My top choice because you can read a script or reference it, you can watch the video and re-record. You can have a colleague watch it and give you feedback if you want. But with a video, you can’t gauge someone’s response in the moment and adjust what you’re saying.

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There’s no wrong choice, but put your heart into it once you choose. Your future self will thank you. 

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Keep learning:

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